Dr. Ashley Dwyer

Helping you channel your full potential

Hello, everyone! My name is Dr. Ashley Dwyer, Founder of The Big Day Nutrition. I wanted to introduce myself and share my story so you can see exactly why I love what I do!

My Story

It all started back in grade school, where I thrived as a mathlete and science nerd, but also as a little tomboy trying to beat the boys on the blacktop.

My love for math, science, and sports propelled me through high school, where I played on several varsity sports teams, was a member of the math honor society, and where I chose my career as a health professional.

After seven long years at the University of Florida, I graduated with a Doctor of Pharmacology. Becoming a pharmacist allowed me to live out one of my passions: helping others.

It wasn’t until I was halfway through pharmacy school that I discovered my other passion: health and fitness.

After my first year of pharmacy school, I came home for summer break and met friends who were competing in NPC bikini bodybuilding competitions. I had never even heard of these or knew they existed for “normal” people like me.

After learning the details of the competitions, my competitive nature took over, and I absolutely HAD to compete in one! After 17 weeks of intense training and dieting, I took first place in my category in my very first competition; I was hooked.

Fast forward three years and three more competitions, I decided it was time to box up my bedazzled bikini. The amount of knowledge I gained as a competitor, on and off season, is invaluable.

Self-control, discipline, fitness know-how, and proper nutrition are just a few of the key elements I learned along my NPC journey.

What I also discovered was that competitions aren’t really as healthy as one would think.

Sure, I had a veiny 6-pack and practically no body fat, but I was also super fatigued and irritable.

I looked amazing, but had no energy to go out and “show it off.”

It was time to switch off the competing mindset and start focusing on creating a balance between looking good and feeling good.

Not only did I do this for myself, but for my patients, peers, friends, and family.

The wealth of knowledge from my past endeavors lead me to be the one they sought out for diet advice and tips for weight loss, and workout routines.

Couple this with the fact that I was nearing 30 and ALL of my girlfriends were getting married; my expertise was heavily desired. I was ecstatic to be helping people I loved in an area I was super passionate about.

With a tremendous amount of support and encouragement from my friends and family, The Big Day Nutrition was created!

If I could make such an impact on my close friends and family, why couldn’t I do it for others?!

In addition, it combined my two passions: health & fitness and helping others. I’ve become addicted to sharing my knowledge with others as well as providing education on how they can always look and feel their best, not just for their Big Day’s.

My biggest addiction?

The glow of confidence and gratification my client’s radiate as they walk down the aisle, look in the mirror and pose for pictures.

Thank you for taking the time to learn about ME! I can’t wait to learn more about all of you and help you radiate that same glow!

My Story

It all started back in grade school, where I thrived as a mathlete and science nerd, but also as a little tomboy trying to beat the boys on the blacktop.

My love for math, science, and sports propelled me through high school, where I played on several varsity sports teams, was a member of the math honor society, and where I chose my career as a health professional.

After seven long years at the University of Florida, I graduated with a Doctor of Pharmacology. Becoming a pharmacist allowed me to live out one of my passions: helping others.

It wasn’t until I was halfway through pharmacy school that I discovered my other passion: health and fitness.

After my first year of pharmacy school, I came home for summer break and met friends who were competing in NPC bikini bodybuilding competitions. I had never even heard of these or knew they existed for “normal” people like me.

After learning the details of the competitions, my competitive nature took over, and I absolutely HAD to compete in one! After 17 weeks of intense training and dieting, I took first place in my category in my very first competition; I was hooked.

Fast forward three years and three more competitions, I decided it was time to box up my bedazzled bikini. The amount of knowledge I gained as a competitor, on and off season, is invaluable.

Self-control, discipline, fitness know-how, and proper nutrition are just a few of the key elements I learned along my NPC journey.

What I also discovered was that competitions aren’t really as healthy as one would think.

Sure, I had a veiny 6-pack and practically no body fat, but I was also super fatigued and irritable.

I looked amazing, but had no energy to go out and “show it off.”

It was time to switch off the competing mindset and start focusing on creating a balance between looking good and feeling good.

Not only did I do this for myself, but for my patients, peers, friends, and family.

The wealth of knowledge from my past endeavors lead me to be the one they sought out for diet advice and tips for weight loss, and workout routines.

Couple this with the fact that I was nearing 30 and ALL of my girlfriends were getting married; my expertise was heavily desired. I was ecstatic to be helping people I loved in an area I was super passionate about.

With a tremendous amount of support and encouragement from my friends and family, The Big Day Nutrition was created!

If I could make such an impact on my close friends and family, why couldn’t I do it for others?!

In addition, it combined my two passions: health & fitness and helping others. I’ve become addicted to sharing my knowledge with others as well as providing education on how they can always look and feel their best, not just for their Big Day’s.

My biggest addiction?

The glow of confidence and gratification my client’s radiate as they walk down the aisle, look in the mirror and pose for pictures.

Thank you for taking the time to learn about ME! I can’t wait to learn more about all of you and help you radiate that same glow!

My Approach

My approach is simple.

“Customization Creates Confidence.” I do not believe in cookie cutter plans, fad diets, or crash dieting. I believe in giving you the tools to achieve your goals.

By creating custom-made diet and exercise plans based on your current state and resources, it allows for a smooth transition and an even easier desire to stick to your plan.

Confidence will stem in many ways, but I find these three avenues to be the most popular:

1. You will feel confident and in control knowing you have all the tools necessary to unlock your potential.

2. You will feel confident knowing I will be there 100% of the way fine-tuning your plan, providing motivation, and keeping you accountable.

3. When that Big Day arrives, you will glow with confidence due to your achievements.

Your Big Day deserves your best you.

What are you waiting for?!

Feeling Inspired? Learn How You Can Get Started Today!